Many businesses make the mistake of neglecting usability. Usability is critical for the success of any website and should never be overlooked. Good usability can improve the performance of your website and increase your chances of success. It can also boost sales and revenue for your business.
For your website to successful, it should not only look good but also provide a seamless user experience for visitors. This is why good usability is important. It will set your website apart from your competition.
Here are essential characteristics of a user-friendly website
1. Mobile Compatibility
As more and more people use their mobile phones to access the Internet, creating a mobile optimized website has become a necessity.
2. Accessible to All Users
A user-friendly website should also be accessible to everyone including blind, disabled or the elderly. These users typically use screen-readers to access the Internet.
3. Well Planned Information Architecture
How information is organised and presented on your website is vital for good usability. However, it is often neglected. It has become even more important today as websites offer a wide range of information and resources to attract their target market.
4. Fast Load Times
Nothing is more annoying for website visitors than a website that takes long to load. In fact, slow speed is one of the main reasons why visitors leave a website. Making sure your website loads within 4 to 6 seconds is important for good usability. It also affects your search engine ranking.
5. Browser Consistency
Browser compatibility can be easily overlooked. Even the websites of some of the most reputable companies suffer from this problem due to neglect. This is bad for branding and has a negative affect on website usability.
6. Effective Navigation
7. Good Error Handling
Good error handling and description on-screen messages are very important for good usability. However it is often overlooked. Correct handling of errors at a code level ensures the website is robust and free from bugs. Displaying the right error message improves the user experience and overall usability.
8. Valid Mark-Up & Clean Code
A website that adheres to the relevant web design best practices and standards is often more robust and dependable. It also ensures the website will load faster and appear consistent across browsers and devices. It also makes it easier to locate problems and troubleshoot if the need arises.
9. Contrasting Colour Scheme
The right contrast between the background of the website and content is one of the most basic yet most important web design principles that should never be overlooked.
11. Usable Forms
Forms are a very important element on business websites. They allow users to interact with the site. Forms are also very useful for generating leads for a business.
Website usability plays a vital role in the success of a website. Good usability helps to provide a seamless experience for visitors and improves your chances of success. It is one of the factors that sets a professionally designed website apart from the rest
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